Stick to, to consolidate and continuously expand the advantage in the market
Now the domestic ceramic industry, the new source ceramics has been occupying the leading position in the new source in the high-end brand positioning outshine others have occupied half of the building materials market, and, in the new source in continuous innovation, constantly creating higher quality products, create a new way of life.
Now products in the industry to imitate wind prevails, disrupt the market further, to some extent hindered the further development of the industry.
As the market selling point of increasingly sophisticated, big brands, small and medium-sized brand ceramic?
Imitate, speculative survive long?
As small and medium-sized brand ceramic, should stick to their own advantage in the market, not a lot to enter the market, should pay attention to environmental protection on the basis of a short, pithy strategy, the brand of a certain advantage refinement and outstanding, continuously consolidate their advantage in the market, create our own characteristic brand.
At the same time to focus on their own resources, and constantly expand their this advantage, foster strengths and circumvent weaknesses, will eventually become the most important elements of influence consumer mind, and respect and recognition for the industry and consumers.
These advantages are often highly personalized features, so some advantages even some top brands also unable to achieve or exceed.
Entrepreneurial ideas influence enterprise is the future, the characteristic brand image is also small and medium-sized ceramic enterprises and entrepreneurs should consider the breakthrough, the direction of development.
A long period of time, small and medium-sized brand will still exist, but only within the regional market.
Generally speaking, the industry reshuffle is was aimed at the serious pollution, harsh competition and disrupt the market speculators, so for those who focus on the brand construction, is committed to become bigger and stronger brand, clear target direction of small and medium-sized enterprises, can also with some top brands and a strong brand, and constantly grow.
For the small and medium-sized brand, a subtle positioning strategy and characteristic brand building strategy is the top priority, and sell in my opinion it is not difficult.